7 Sure Fire Facts Why Articles Marketing is a Must Do

It’s unbelievable how much has been said and written about article marketing. It cannot be stressed enough that in today’s highly competitive Internet universe you must attract highly targeted traffic to your website.

It is true that it can be very difficult to get a high search engine ranking and if it happens that you find that you are one of the low men on the totem pole, then you will be lucky if you get any visitors at all to your site or blog.

Fortunately, there are a number of website promotion strategies you can use in order to drive traffic to your website. Article marketing is one of those methods that can really be your only method of survival, particularly in the cut throat world of ecommerce and affiliate marketing business.

Of course there are other various strategies you can adopt for attracting targeted website traffic that can either be free or paid; however, many of these techniques require payment. If you do have room in your budget to spend a little money on advertising, then I think this would be a good investment especially if you are able to maintain a good rate of return on your investment.

Yet, you should also be aware that there are ways to promote your website and increase website traffic without spending a dime. Article marketing is one of the very best website promotional strategies you can use, and they can be quite effective.

Now the question therefore is how can article marketing help improve your web traffic?

To answer your question:

• There are 7 top ways that article marketing can help explode your internet business.

1. Reach more people

If you have written a good article, it would be a shame not to share it with other people. Your articles can be posted on your website or you can submit them to other sites such as online publishers and e-zines.

When you submit your articles to these sites, you give exposure not only to your ideas but to your website, too. All you have to do is to include a link back to your site or put your information in the resource box. You will get exposure and free advertising this way.

You can submit your articles to popular e-zines and take advantage of their popularity. Other sites who find that your articles contain some relevance may also link back to you. You increase your link popularity in this way which is a very important strategy in the Internet world.

Remember that most people are seeking information online, and by filling this need with your quality article, you may reap the benefit of higher web traffic and more exposure. Remember that the articles that you write will be going all over the world. This will translate into more sales for your business. The more sales you have, the more profitable your business becomes.

However, what if article marketing is not that appealing to you because writing articles is not your forte?

Perhaps you have not been blessed in the grammar department and you just do not have a wonderful way with words. What are you supposed to do? Relax! There are many PLR articles that you can use nowadays.

Just purchase some articles, rewrite them a little bit and then you can publish them just like your own articles. Private label right articles (PLR) are a fantastic way to add interesting, useful search engine friendly content to any website that you may have.

It you happen to be building a string of websites or one large site, if you write a blog or distribute articles to article libraries, then you are going to need many articles. It is often tedious and time-consuming to try to do research and write all of these articles all by yourself.

You can always hire writers, but that is no easy task. So you need to have some kind of shortcut. To help website owners over this hurdle, there are several websites that will provide well research and solidly written PLR article.

2. Free Advertising

There is another way you can advertise your website without paying exorbitant fees. Just submit your articles to other websites. One thing you should avoid in your articles is marketing language. However, the article should be informative and useful to your readers. Always include your site’s link in the resource box.

In an effort to make your article relevant and helpful to your readers, you are making a good impression for your website. This could ultimately lead to someone visiting your website and making a purchase. Good quality content in an article is much better and more effective that taking out a few lines of ad space. Article marketing enables one to have the special opportunity to pre-sell your product or service to your prospective customer.

3. Gain High Search Engine Ranking

In order to make your article search-engine friendly, you should optimize your article. You should use the same approach you use to optimize your web pages when writing articles. You should use top-ranked keywords and Meta tags that can give your articles a high search engine ranking. Again, if you are unfamiliar with these terms, you may want to read more about SEO for dummies here.

When you submit your new articles to article distribution directories, the search engines will spider through it and you can gain an increase in search engine ranking. Keep in mind that search engine optimized content is an effective strategy to gain a high ranking in search results.

4. Increases Link Popularity

Don’t just look for other sites who want to establish reciprocal links with your site. Simply submit an article of yours to other sites. Do not forget to include a link to your site in your resource box. When these websites publish your article, you automatically get a link partner.

You want to try to get as many of these link partners as you can, which you can simply do by submitting your articles to more article directories. One of the factors used by search engines is link popularity, and this determines search engine rankings.

Make your article appealing and useful, so that more websites will be encouraged to publish it and in turn giving a link back to your sites. Article marketing is one sure way to obtain more links.

5. Optimizes your site for improved search engine ranking

You want to strive to make your website keyword rich. In that way, you can greatly improve the search engine ranking of your site. One of the most important factors that search engines use when determining the search engine ranking of a site is keyword density.

Don’t overuse keywords just to gain a high ranking as this may turn off most web surfers and well-intentioned prospects. When writing articles, the two most important things to consider are quality and relevance. It will be doubly useful to your website if these articles are search-engine optimized.

6. Establishes a Good Impression and Reputation

By writing original, excellent and relevant articles, you not only give your website exposure, but you also create a good impression for your prospects. You want to encourage more people to visit your website and do business with you by establishing an impressive reputation through the articles that you write.

Article marketing should be aimed at making you to be seen as an expert in the field. You will gain more customers if your articles are able to convey you as an expert in your field. This implies that you must know what subjects interest your prospects the most. Why not try taking a survey? In that way, you will be able to learn about several areas of interest that your customers and patrons may have and you will have a platform to dive off of.

7. Enhances your credibility through references and testimonies

When you publish your articles in e-zines and free article sites, you are bound to receive testimonials and feedbacks. Record these positive feedbacks and comments and use them as promotional material in your website or in any of your advertising efforts. It may be a good idea to ask your reader for their feedback.

Through the feedback you get from article marketing, you can also learn what you are doing wrong from constructive criticism as well as the good remarks that are left for you. Your credibility will soar because of these feedbacks. It will not only make a good impression on your prospects but on your existing customers as well.

Ecommerce and internet marketing business is a highly competitive world, and excellent trust and credibility may be the only things that you will need to attract new customers or to make loyal patrons out of your existing customers.

Useful, relevant and pertinent articles are important tools that you should put to good use in order to improve and explode your internet marketing business. May you be richly rewarded for the fruit of your labors!

Marketing Affiliate Programs Thorough Article Marketing

5 Sure Fire Tips of Marketing Affiliate Programs by Making Use of Article Marketing

Marketing affiliate programs thorough article marketing is much easier than it was in the days before the internet. Entrepreneurs were marketing affiliate programs, services and products through the written word long before the internet was developed. Online article marketing has become a very popular and profitable means of advertising on the internet and has made it much more efficient and effective to promote affiliate programs

Article marketing is free and the great thing about it is your article can be read anytime of the day or night by anyone on the internet.  It is timeless; the articles you write and distribute will be around years from now for people to read. This means that marketing affiliate programs by making use of article marketing can earn you money anytime and for many years to come.

There are many businesses on the internet today using article marketing to their advantage. Affiliate marketing is no exception.  With writers focusing on optimizing for the search engines, today’s articles have lost a lot of their quality. They are not as creative and interesting to read as the ones in print before the internet came along.

If you are in the business of marketing affiliate programs you are in the right place. If you want to use article marketing to help make more profit in your business, you need to read this article. It will help you to make sure your affiliate marketing articles will have enough quality to earn you the most money and still keep the respect of your customers.

• Informative Articles

Online article marketing is designed to provide information about your product so your potential customers can make an informed decision to purchase it. People get bored easily and you don’t want them to move on before they get to click on your resource box and into your site.

So keep your articles short and get to the point you are trying to make quickly. Talk about the things people would like about your product. If you are a well skilled writer then you will be able to keep your readers interested and make them want to read more by following the links to your site.

You need to decide what information to include in the article and what to leave out. Some features are not as important to tell right away as compared to others. There are products that need a more detailed description; others are better described with just discussing a few of the features and leaving it at that. Try to look at the article from the customer’s point of view and imagine what they would like to know about the product.

• Quality Articles

It is hard to find an article writer who knows the importance of quality in a written article. You do not have to be a professional writer to write articles for the internet. There are many good resources about marketing affiliate programs online to show you how to write for the internet.

If you still don’t feel like you can write well enough you may need to find someone else and pay them to do it for you. The quality of you articles is of the utmost importance for your marketing affiliate programs venture. The key point to remember is that more articles do not mean more sales if they are of poor quality.

• Write Fun Articles

People always remember the life of the party, the ones who stand out by showing a good sense of humor or making good conversation. Remember this when you are writing or choosing articles that you will use for marketing affiliate programs. See that they have good content and are fun to read. Even if they don’t buy anything at first, they may return to read your interesting articles and make a purchase in the future.

• Distribute to Article Directories

You may want to post your articles in lots of article directories; this will get them read by a larger number of people. These articles need to be good because they will be getting a lot of attention. Imagine posting a worthless article and having it circulated all over the internet with your name or product attached to it.

Who would want to read or publish a poorly written article, much less hundreds or thousands of them? You might as well forget about being successful in the marketing affiliate programs if you publish inferior articles talking about your products online.

• Optimize your Articles for the Search Engines

People need to find your articles to read them. Put words in your article that people are likely to type into the search engine when looking for a product like yours. Sprinkle these throughout the article but don’t overdo it. Too many keywords can cause search engines to have a fit. Don’t sacrifice good content for keywords.

It is fairly easy to be successful with marketing affiliate programs especially if you are using article marketing also. Both of these are profitable opportunities but you have to work at it. Try using the tips in this article and remember. Success is closer than you think.

Online and Offline Track of Your Affiliate Referrals

You could potentially generate any number of affiliate referrals for your affiliate program that can range from a few dozen or all the way up to thousands. If this number happens to be just a few names added to your list, it’s easy; you can just memorize all of these people.

But what do you do if you have collected as many names as you might find in the phone book for Seattle or Baltimore? You could lose track of your affiliate referrals which will directly impact your income because you have concrete way of monitoring all of your referrals. If you know how to keep track of your affiliate referrals, both off and on line, you’ll never have to worry about this.

Affiliate Referrals - Offline tracking techniques

Affiliate marketers do a lot of their work online of course, but not all of your prospecting necessarily has to be done online. You can generate plenty of useful leads offline as well.

If you’re someone who has an active social or business life, you no doubt go to a lot of conferences, trade shows and so on to get affiliate referrals. If you do this, be sure to follow up with all of the prospects you meet at these events.

You should make a point of getting business cards from potential referrals. This card should have all the information you need to get a hold of this person later. If you go to a lot of events, make notes on the back of these cards so that you remember where you met them and any business you may have discussed with them.

Keep any cards which you collected as prospects for your affiliate marketing program separate from the rest of your business cards to prevent confusion when you contact them later.

Affiliate Referrals - Online tracking techniques

Online resources allow you to easily track your affiliate referrals – one of the best ways is to use:

An affiliate referral tracking application

Once you start to gather a lot of referrals, you may have a hard time keeping track of all of these referrals yourself. It would be far easier to find an application to handle this for you. Some referral tracking applications are freely available, though there are paid programs that are available and offer more functionality; if your affiliate business is large enough, it may be worth it to secure and buy for yourself the paid programs that have a more complex versions as compared to a free one.

These applications offer ease of use and in many cases extra features such as monitoring your banner exchanges, affiliate links and start pages; among other things you’ll be doing to promote your website.

Your affiliate marketing program’s tracking system

Most of the larger affiliate programs already have tracking systems in place for affiliate referrals – check for this with your affiliate program. You should be able to access this using only your affiliate ID.

Your affiliate program can do this easily thanks to the tracking cookies which are encoded in the affiliate links on your website. When visitors click through this link to the merchant’s site, the merchant’s tracking system records this unique code. Activities related to this code will be kept in the company’s system and can be viewed at any time.

Building Affiliate Marketing Websites the Untold Truth

Today, let us talk about the myths with regard to building an affiliate marketing website.

Don’t ever believe the hype you see on the internet about an online business being easy…the truth is, it takes hard work. You will not get money flowing instantly into your account if you just join an affiliate program and spend one hour a week running and managing your affiliate business. In fact you won’t get instant money at all.

The people who claim to help you earn thousands in a day, week or within a month will not - they will more than likely get yours. Very few people achieve great success in a short time after getting their affiliate marketing website set up.

If you keenly listen to what the honest marketers say, you will find out that it took a lot of hard work to be successful in affiliate marketing. It’s a lot of hard work and it doesn’t happen overnight but it is worth the effort – trust me.

You need a professional looking affiliate marketing website if you’re going to start an affiliate program. It needs to be your own site not a free one. Free site comes with other advertisements or string attached that would detract your visitors from your business.

Are there any easy steps to building an affiliate marketing website? If so what are they?

First of all you need to decide what you want the site to look like, it needs to be related to what you are selling as much as it can be possible. You also need to think about the design and layout you want your pages to have.

Your domain name is the virtual address of your website such as widget dot com. (The part before the dot com is your domain name) It needs to be easy to remember and spell so people can easily tell their friend’s offline - how to find you.

It helps to have a word or words in your business domain name that relate to what you are selling. This factor will draw more visitors to your site. Try to choose a top level extension such as dot com because it’s easier for people to remember.

Make sure that your web host should have a secure servers and good up time guarantees.

You are now ready to begin making your web pages. There are plenty of tools online to help you do this if you are not experienced at it. One tool that a lot of people find helpful is called a “what you see is what you get” editor. You can find these and other helpful tools online.

You may have to do some studying to learn more about creating your own affiliate marketing website. Remember the site you build needs to match the products you are selling. If you don’t have much time and don’t care to learn all the technical stuff you can buy websites already made or use templates that are already built, all you have to do is edit them.

You would do well if you also take the initiative to go ahead and learn more on how to build your own affiliate marketing website. It would be more interesting and much less expensive. It never hurts to learn more about technology and software. You will also have an edge over your competing affiliate marketers.

If you know the basics such as html and graphic software you can make your site look more professional and also easier to use and navigate. The more skilled you are the more you can focus on the content you are putting on the site.

Quality is the key to building a successful affiliate marketing website

You need high quality content to get visitors to your site. This is a must for your affiliate marketing site to be successful. Pay particular attention to the quality of great content that you put on your site as it is what will get and keep visitors to your site. It is the most important thing to get right. If your visitors can’t easily find what they are looking for they will swiftly move on and that is the last thing you want.

Make sure your articles are interesting and relate to your product theme, this will ensure your visitors will return to your site to read more. Add any affiliates links you already have for your products and any other informative sites that you deem will compliment the content of your products.

As you might already know links will also help you in the search engines optimization. You will need to create product pages but be careful not to create a spammy page. You can achieve this by putting together relevant information that if interest and is most likely to attract your readers’ attention. Remember that bad content equals no return visitors, no sales, and no money.

Check out other successful online sites to get an idea on how yours should look. A simple and more classy site is more businesslike than a website full of personal stuff. Make a site that is nice to look at, navigate and easy to browse.

Remember also that nobody likes flashy jumping, twitching ads and banner ads when they go to a website. Many people will instantly exit for this reason only. There are other much better ways to advertise and this is something you will want to put on hold first until you are able to attract a reasonable number of visitors per day in accordance to the nature of your affiliate marketing niche

When you are done with building your affiliate marketing website go ahead and submit it to the search engines so you will get more traffic.

In conclusion, building a successful affiliate marketing website will call upon you to periodically invest in yourself by learning more new tips and techniques. For instance you should make it a point to learn more on how to use keywords and search engine optimization.

Using the above acquired knowledge will make your site perform much better as compared to other affiliate marketers who are lazy. As you keep learning new affiliate marketing tricks and working on your affiliate marketing website soon you will find success in affiliate marketing.

3 Top Notch Article Marketing Strategies

• I have read a lot of crabby tips about article marketing strategies.

The other day, this guy was claiming to have made $ 67,757 from just on article in the course of one week…oh please! What stunned me more was that now the fellow wanted to teach me on how to duplicate his closely guarded secret method that according to him no one else was using.

My friend, my dear serious affiliate marketer – there are people out there who still dream and sell dreams.

• When it comes to article marketing, there are three fundamental principles to keep in mind:

1.) Quality Articles

Even though it is a great reason to write and distribute articles, they should not be written purely for the sake of building incoming links. Write great articles that are useful and informational to its intended audience.

A well written article will not only get those incoming links but also when other business owners place the article on their website, you will most likely get an increase in traffic.

Articles of a mediocre quality or less will simply not achieve the same results so it is important that your articles really work for you.

Let’s face it, you could end up in the spot light if you are lucky enough for your article to get picked up and published by a large on line or off line publication which can in turn open other avenues for growth of your site or business.

2.) Be the Expert in Your Field

When writing articles for the purpose of article marketing make it a point to see yourself as an expert who really knows his stuff and field very well and at your own fingertips. Remember that you are writing about a particular field that you choose and like and therefore it’s important to communicate with and educate your customers.

If you do not consider yourself to be an expert in your field, it’s a fact that no-one else will either. Therefore the starting point should to write your articles as an expert, if you are not then first learn more about your field before you ruin how site visitors perceive of you.

3.) Compose an Effective Author Bio’s

Don’t make the same mistake that many others do by writing a boring author bio. Make sure you use this opportunity to sell yourself. If a reader enjoys the article they are more than likely to check out the author bio and then click to discover more.

• Your author bio should be accurate, to the point and needs to display a clear benefit to the reader.

Something along these lines is just perfect - For a free 15 page report on building sales producing websites visit my article marketing site dot com. - Or - To learn more about how to build websites that sell visit maryswebsite.com.

Writing quality articles and then distributing them on line is a super way to receive publicity, increase your traffic flow and launch yourself as an expert in your particular field of business.

5 Big Mistakes to Avoid in Affiliate Marketing

Does this describe you?

You build up your affiliate marketing site, put up some banners and links to a host of affiliate products and then sit back, confident that the check will soon come pouring in.

Then after a few days you have yet to see a sale. You then come to the conclusion that affiliate marketing stuff is useless and does not work and will vehemently sweat that if is just a waste of time.

What you might not know however is that, had you done things the right way, you could have made money as an affiliate marketer.

In fact, affiliate marketing business is likely one of the best way to make money online. To help you avoid making the most common big mistakes new affiliates make, here’s a five tips to avoid:

1.) Banner Central

In many cases, simple text links will do a better job than will all of those banners you’ve been using. Now be aware also that it will also depends on your topic, your product and your target market – and you should try both to see which works best for you in your given niche. But a lot of the time, you should stick to those text links that seamlessly integrate with your site content instead of cluttering your site with banners.

2.) Unrelated Products

This is a very common mistake that a lot of affiliates make in their affiliate marketing efforts. You should be certain that any product you are promoting is relevant to your site’s content. If your site is all about pets, for example, you are better off not promoting baby products.

While it may be tempting to go for some of those other affiliate programs that offer higher affiliate commissions, it’s best to keep things relevant to your site content so as to better reach your target market.

3.) Missing your Target Market Entirely

Before getting into any business, especially affiliate marketing business, you need to know who your market is. If you want to attain super affiliate status, you need to make a site which appeals directly to your target market.

So you’ll need to know just what that market wants. Who’s your target market? This is why it’s important to take some time and grab your search toolkit to help you understand your market better.

4.) Hype, Hype, Hype

One of my best advices is that you should steer clear. People can tell hype from substance and will run in the opposite direction. Make sure that any product reviews on your site are honest and written by people with firsthand knowledge of the product or service.

You should also make sure to actually use the product (or at the very least, do plenty of research on it) so you can talk about its features and benefits – if there are any downsides to the product, know these as well and be honest about them. This will make you a more credible source.

5.) Not Tracking Sales

My last affiliate marketing tip for the day is that you should never forget to track and analyze and test. If you want to know if a program is worth your time, you’ll have to see how it performs for you.

Track the effectiveness of different marketing campaigns for each affiliate program you get involved in. Keep the good performers and never hesitate to get rid of non performers. There are paid and free tools that can help you track your efforts, for instance you can make use of Google Analytics free tool

Niche affiliate marketing program by Rosalind Gardner

Introduction to niche affiliate marketing program.

It’s astonishing that each day thousands of affiliate marketers continue to struggle with their affiliate marketing business, websites and blogs while a small portion of super affiliates continues to cash check after check from their successful and growing niche affiliate marketing program with minimal marketing effort on their part.

Let us start off by doing a reality check, are you committing any of the following ten mistakes that most affiliate marketer are guilt of committing?

1. You do not belief in yourself, your business or in your efforts.
2. You lack focus and find it hard to concentrate with your work.
3. You do not have a clear set goal and plan to achieve your goals.
4. You find yourself spending enormous amount of time on wrong activities.
5. You are building sites and blogs but you do not get any meaningful traffic.
6. You don’t know how to identify an excellent niche affiliate marketing program.
7. You are buying one informational product to the next hoping to find a solution.
8. You result to promoting any affiliate product with the hope of making a killing.
9. You are desperate and keep checking your affiliate account every minute.
10. Your affiliate marketing business is bankrupt, no revenue is being generated.

And there are other more serious crimes that you might be committing but to save your face let us stop there for now. It will be more worthwhile and beneficial for us to take care of mistake number six for now.

How to identify an appropriate niche affiliate marketing program that will teach and train you on how to succeed with affiliate marketing business by building sites and blogs that will earn you the most profitable affiliate commissions to your bank.

Niche affiliate marketing program by Rosalind Gardner.

Rosalind Gardner is one of the few true super affiliate marketers who earn over half a million U.S dollars per year selling other people’s product, services and her products as well.

What is more amazing about Rosalind Gardner is that when she first started with internet marketing way back in 1997, she new literally nothing about affiliate marketing or how to build a site using HTML or even what an FTP was all about.

Yet from that humble beginning in 1997, Rosalind Gardner went from earning her first check of $10.99 from her affiliate marketing efforts to becoming one of the most successful super affiliates in modern times generating over $500,000 per year from affiliate products and services and also from selling her own products like the famous super affiliate handbook.

Super affiliate handbook by Rosalind Gardner.

Super affiliate handbook is a must read affiliate marketing book that is continuously updated to reflect the changes that continually happen on the affiliate marketing industry.

As a serious contender for the title of super affiliate marketer, here are some of the most important lessons that you can be able to learn once you make up your mind and decide to buy the super affiliate handbook by Rosalind Gardner:

• 29 different marketing strategies to market your blogs or websites.

• 25 mistakes that affiliate marketers make and how to avoid them.

• 6 Must have essential components that are crucial for a site’s success.

• 5 Step by step process and overview of how the business process works.

• Discover all the tips you need to know about niche affiliate marketing program.

• Learn how-to tips and techniques that will save you time, effort and money.

• Understand ways to stop thieves from stealing your affiliate commissions.

The Super affiliate handbook is a huge 233 pages full of information packed tips, real life examples and information that is relevant and which has been tailor made from start to finish for affiliate marketers.

Conclusion to niche affiliate marketing program.

With the right training and good discipline, affiliate marketing business still remain one of the most attractive and among the best business opportunities to start  on the internet. You not only get to promote products and services from other companies, but with good research you can also start your own product or service line and employ a team of affiliate marketers working for you.

Bear in mind also that chances of failing are as a high as you can possibly think of. One of the key point to success with affiliate marketing is being able to identify an appropriate niche affiliate marketing program that will introduce and train you in all aspects of affiliate marketing.

Unfortunately due to lack of knowledge and the sheer number of online scammers and hype that is associated with internet marketing, a high percentage of would be successful affiliate marketers continue to add up to the number of failed case studies.

It really doesn’t have to be that way.

You can be able to be the next super affiliate marketer if you desire to be one. All you need to do is to make that decision to become the next super affiliate marketer, make that first step of faith by visiting niche affiliate marketing program today.

Is the Long Tail Concept by Chris Anderson Flawed

Is the Long Tail Concept by Chris Anderson Flawed?

The Long Tail concept is a term that was first coined by Chris Anderson in the year 2004 and ever since then it has managed to gain and attract considerable popularity and acceptance across a wide range of industries.

So then the question is - what is this Long Tail concept?

Wikipedia defines it this way:

The phrase The Long Tail (as a proper noun with capitalized letters) was first coined by Chris Anderson in an October 2004 Wired magazine article[1] to describe the niche strategy of businesses, such as Amazon.com or Netflix, that sell a large number of unique items in relatively small quantities.

However, the concept of a frequency distribution with a long tail — the concept at the root of Anderson’s coinage — has been studied by statisticians since at least 1946…

Of course the first impression that the definition implies is that the concept has to do with an economic concept within a niche set up in order for this concept to work effectively.

Let us have a visual presentation of this concept to better grasp this idea.

We will now take it a step further and try to understand this concept.

A while ago Ken Evoy the president of SiteSell a leading company dedicated to helping small business people around the world to set and establish their own successful online businesses had an interview with Chris Anderson about this concept. You can read the written transcript of the interview here.

This concept has of late been applied to other non business related issues.

Donald Latumahina wrote an interesting post last year on which he discussed 7 ways that you can get ahead in life by applying the Long Tail concept.

Presently, the Long Tail concept is much alive and still talked about even as I write this post. Here are two latest blog posts addressing this concept.

• An argument against the long tail

• The social mobile Long Tail 2.0

Based on all that has transpired ever since Chris Anderson coined this term and how much interest this concept has continued to attract, I must say it was surprising to read this interesting article in which an Harvard associate professor Anita Elberse presents a different picture.

It was a compelling idea: In the digitized world, there’s more money to be made in niche offerings than in blockbusters. The data tell a different story.

So now the question lingering my mind is:

Do you think the Long Tail Concept by Chris Anderson Flawed?

That is an answer I will be wise enough to leave it upon you to read and come up with your own conclusion. You can read the full article on the Harvard Business Review by clicking on the link above.

On the next post we will take this concept and apply it to affiliate marketing business and see how the Long Tail concept is relevant to any affiliate marketer and ways we can use it to gain a competitive advantage over those affiliate who are not using this simple but powerful concept. Till then have a wonderful day.

Update:

Here is the post I promised. Long Tail and Affiliate Marketing Business